Post by account_disabled on Feb 19, 2024 16:32:14 GMT 10
Shoppers who add items to the cart are more likely to make a purchase than those who do not. Problem 2: Shoppers don’t trust your site This is an obvious one. People won’t complete an ecommerce transaction if they don’t trust you. Even if you’re a big name brand, there are ways you can improve trust factors. Remember that many shoppers are there for the first time, and there are still generations of people who didn’t grow up with the internet and will .
Here’s a crazy stupid stat: Only 65% of brands display security information Buy TG Database within the checkout process » Tweet This « Really? Here are the standard ways to improve trust: Display security logos: let people know that their credit card is safe with you Display a satisfaction guarantee: shows that you are willing to accept returns for items that can’t always be fully inspected online (such as clothes) Make it easy to find customer service contact information: people with unanswered questions will be much less likely to continue Provide customer testimonials Customer testimonials – and reviews One thing the infographic fails to mention are customer reviews. Testimonials are great to establish trust in the company.
Reviews are critical in establishing belief in the item being purchased. And they often feel a lot more real than a quote of someone saying “I love these guys! They deliver on their promises” yawn. Humans are herd animals in many ways, and the power of the crowd is essential in making a purchasing decision. We’ve all done or seen someone standing in an electronics store with phone in hand, checking reviews and prices in other stores. If you don’t have reviews on your site, people will Google for reviews and invariably land on a competitors site that does have reviews. Boom. Opportunity and sale lost. Problem 3: The checkout process is too complicated If it’s not easy to do, why would people bother? The solutions presented in the infographic are: Only ask for essential information (you’ll see a great example of this in problem 4 below).
Here’s a crazy stupid stat: Only 65% of brands display security information Buy TG Database within the checkout process » Tweet This « Really? Here are the standard ways to improve trust: Display security logos: let people know that their credit card is safe with you Display a satisfaction guarantee: shows that you are willing to accept returns for items that can’t always be fully inspected online (such as clothes) Make it easy to find customer service contact information: people with unanswered questions will be much less likely to continue Provide customer testimonials Customer testimonials – and reviews One thing the infographic fails to mention are customer reviews. Testimonials are great to establish trust in the company.
Reviews are critical in establishing belief in the item being purchased. And they often feel a lot more real than a quote of someone saying “I love these guys! They deliver on their promises” yawn. Humans are herd animals in many ways, and the power of the crowd is essential in making a purchasing decision. We’ve all done or seen someone standing in an electronics store with phone in hand, checking reviews and prices in other stores. If you don’t have reviews on your site, people will Google for reviews and invariably land on a competitors site that does have reviews. Boom. Opportunity and sale lost. Problem 3: The checkout process is too complicated If it’s not easy to do, why would people bother? The solutions presented in the infographic are: Only ask for essential information (you’ll see a great example of this in problem 4 below).